Meet the Team

Buy Time are a team of well-trained, resourceful and creative PAs, each experts in their field and each with individual specialisms which we welcome you to draw upon. As a client of Buy Time, you will be assigned a dedicated assistant to suit your unique requirements and who we are confident will soon become indispensable to you, your home life and your business.

Brendan Cluff


Brendan is an entrepreneur and venture capitalist at Endeavour Ventures who invested in Buy Time in July 2014 and has since taken a leading role at the company. He brings a wealth of enthusiasm, contacts and fresh ideas and has more than 15 years’ experience from both the public and private sectors in Australia and the UK.

Working with Endeavour Ventures over several years, Brendan also has his own boutique outfit, Cogendo Ventures (Cogendo meaning ‘compelling’ in Latin), offering sophisticated and high net worth investors access to compelling investment opportunities. He has played a key role in raising finance for companies including Numecent, PlayJam, OrbitSound and CocoPro.
Prior to moving to the UK, Brendan worked for the Department of Defence in Australia. He speaks English and Japanese and has bachelor’s degrees in commerce and asian Studies from the Australian National University. Brendan is an avid follower of cricket and enjoys travelling as often as possible.

Nada Yehia Amin


Nada joined the Buy Time team in 2015 as a Director bringing a wealth of knowledge and expertise to the team. Nada comes from a multinational corporate background having worked with Vodafone Egypt for 16 years. During her time at Vodafone, she worked in various departments gaining increasingly wide experience and exposure. She worked in retail stores, retail operations, communications, channel marketing, and handling key retail and dealer accounts. Nada then moved to customer care where she was involved in project management and process development, working closely with high management and operational teams to deliver the best service for Vodafone customers and providing a better technical, operational and process oriented working environment for customer care staff.

Mark Simmons

Financial Director

Mark is a highly accomplished finance executive with extensive experience in the financial and retail sectors. A Qualified Chartered Accountant (FCA) with a track record of regulatory responsibility and a reputation for achieving outstanding results, Mark is exactly the person to manage the accounts at Buy Time. What’s more, he is one part of London’s finest classic rock covers band – should you wish to book him for a party or event!

Bozena Ilencikova

Head of Operations

Bozena is a highly accomplished business professional, with over 13 years’ property management and customer service experience. An extremely motivated self-starter, proficient in office coordination, logistics, building management, people management and process implementation. As a focused team player, with excellent communication skills and bags of common sense, she has the ability to understand and fulfil the needs of clients, under pressure and to tight deadlines.

Bozena has great team management skills which she gained over many years working in the serviced office industry as General Manager and Operations Manager. She is  a first-rate problem solver and will make the impossible happen.

Katie James

Communications Manager

Katie is an ambitious and dynamic marketing and communications manager and executive assistant, with the benefit of 8 years’ experience as PA/ EA in both corporate and private surroundings and a degree in English literature. She is proactive and solutions focused and her experience of working with entrepreneurs across a wealth of industries has afforded her the ability to provide creative problem solving for all those with whom she works. She is an ‘ideas’ person and enjoys any opportunity to utilise her skills in seeking out new opportunities for business development, marketing and communications.

Katie has been responsible for managing a wide array of projects for her previous employers, including arranging an evening on ‘art for investment’ at Coutts, managing the online presence of various businesses and putting together presentations for high-value investment proposals and new initiatives.

“I am genuinely interested in business and enjoy the learning curve that each new client will inevitably take me on.”

Personable and approachable, Katie enjoys building lasting relationships with her clients and generally just making herself indispensable.


Iona McHardy

Personal Assistant

Iona graduated with a Distinction from The Oxford Media and Business School where she completed the Executive PA Diploma Course. A practical, organised and determined individual, Iona offers friendly and focused support to each of her clients and the team at Buy Time.

Through her previous experience in events, property, investment management and catering, Iona has already acquired an abundance of skills and the insight necessary to be able to support our clients in both their businesses and home lives. With a love of travelling, she is always keen for an adventure and loves new challenges.

Deirdre Gollogly

Personal Assistant

Deirdre has proficiently managed people, organised and resolved problems throughout the entirety of her former career in the NHS. Since leaving the health sector, she has coordinated substantial projects of her own and has gained invaluable experience in: managing property portfolios; organising personal and corporate entertainment; constructing travel itineraries; managing household finances, budgets and tax returns; setting up filing systems; together with general home management. In her previous role as senior sister, peoples’ lives were dependent on Deirdre’s exceptional organisational skills and attention to detail. She worked with the public in a customer service capacity and with her team to solve complex clinical, financial and operational challenges each and every day.

“I was constantly juggling to keep the service running. This all led me to Buy Time where I support clients in South and West London, and Surrey.”

Rebecca O’Reilly

Personal Assistant

Outgoing, sociable and creative, Rebecca is a natural people’s person with a flair for organising, juggling multiple projects and thinking on her feet. Through her background in the corporate world and in developing her own enterprise, Rebecca quickly learned how to prioritise her time effectively, making the most out of every day.

Passionate about food and health, Rebecca graduated from the University of Glasgow in 2005 with a first class honours degree in physiology and nutrition. This led to further study by way of an MSc in public health nutrition in London, before venturing into the world of business, where she worked as a food campaigns manager for The Co-operative Group. From here, Rebecca went on to set up her own enterprise, Fresh Feasts, aimed at inspiring others to cook and eat for health and well-being.

“Across all areas of my life, I am particular about attention to detail, always working to the best of my ability. My varied background and experiences enable me to be resourceful in any setting and to work with confidence and ease. At Buy Time, I love the diversity of the role, which allows me to bring together my varied skills.”

Outside of work, Rebecca continues to cook and teach, as well as pursue further studies in nutrition.

Alex Araujo

Personal Assistant

Alex brings with her an abundance of experience gained from an array of roles across industries including Jewellery, Clothing Consultancy, Retail and Distribution. Having assisted both large corporations and small enterprises, Alex is able to think outside of the box and get things done efficiently and effectively. A Brazilian who loves a challenge and brings a sense of excellency to her delivery. Travel management, CP coordination, bookkeeping, product management, supplier and client negotiations are some of Alex’s strong points. In her spare time, Alex is a keen cook and classically trained singer!

“I enjoy meeting new clients and seeing tasks and projects come to life. Having lived in London for 19 years and extensive travel worldwide, has helped me to develop my approach and to keep me in touch with what’s new.”


Caroline Smith

Personal Assistant

After graduating from Solent University in Business and Finance, Caroline has 20 years experience working as a PA/Office Manager for high-level senior executives in a wide range of industries. She has worked abroad for ten years, including supporting the Chief Operating Officer at Trinity College in Dublin, and in the Cayman Islands as PA to the Managing Director of Credit Suisse and supporting eight Senior Managers at Ernst & Young.
Caroline has an array of skills gained through her roles, and previous projects have included project management, working for HNWIs, complex diary management, organising business and social events, accounts administration, international travel, and conference attendance, proof-reading and excellent all-round office skills. She also relishes the challenge of a disorganised home to declutter, or an office to bring structure to by creating filing systems, implementing processes and procedures to provide a more streamlined environment to work in.

Hema Patel

Personal Assistant

Hema is a self-motivated, proactive and highly experienced Personal Assistant with over 15 years’ in the role. Having graduated from Thames Valley University with a 2:1 LLB Law Degree with Honours, Hema has since devoted herself to supporting entrepreneurs as Administrator and Office Manager for an international tax and business consultancy. Great under pressure – Hema’s passion lies in supporting the set-up of new businesses; helping startups to find their feet and she has a real creative streak!

Francoise Abad

Personal Assistant

Born and raised in France, Francoise has worked in Paris for 20 years in the automotive field as Project and Product Manager before relocating to London 9 years ago. Francoise has strong business acumen as well as a Business Management background; among other positions, she has worked as Operations and General Manager for a Radio Station. With great interpersonal skills, she is extremely patient and has a wonderful eye for detail. A good listener and keen problem-solver, her flexibility and adaptability are endless. She is also experienced to act as Private Personal Assistant to VIPs or Celebs and is just as happy taking charge of operations for an established business as she is preparing travel itineraries, undertaking research tasks or planning events.

Jo Houghton-Ross

Personal Assistant

A friendly and personable team player, Jo graduated from Manchester University with a 2:1 in Anatomical Science and went on to pursue a career as an Army Officer in the Royal Engineers. This honed her skills in delivering precise results on demanding tasks to tight deadlines and equipped her with a myriad of transferable skills; learning to manage the everyday aspects of looking after personnel and equipment.

After leaving the Army, Jo managed the fundraising campaign for a large military charity, establishing herself as a skilled organiser of large scale events, with strong communication skills and an eye for detail. She was then employed by Barclays Bank plc. to help manage their charitable investments, establishing herself as a “can-do” personality who thrives on getting results and meeting challenges.

Lorna Jackson

Personal Assistant

Whilst working in publishing, Lorna graduated as a mature student from the London College of Communication with a 1st class BA Hons in media and communication management.

Lorna brings with her a wealth of experience gathered from her careers in publishing and creative design. She possesses great project management, account management and business development skills gained through her experience across a wide portfolio of business including, many FTSE 500’s, in banking, insurance, property, legal, retail, creative/media, TV and film.

Lorna has excellent communication skills and is capable of being both a company ambassador and driving force – making the best use of resources, process and systems to ensure best performance and deliver excellence in business.

On a personal level Lorna enjoys travel, skiing (though a little rusty), reading, the visual arts, photography and most of all, people!

Mariama Simba

Personal Assistant

Mariama left her native Paris 16 years ago to travel to London for a six-month linguistic trip. She soon however, became a Londoner by adoption and started to work in the service industry, for 5 star hotels and a high end lifestyle management agency in London. She also gained 6 or so years’ experience as a PA and executive assistant at senior management level.

Proactive Mariama’s passion lies in helping individuals that have taken the leap of faith to create their professional dream life. She is fluent not only in French and English but also in a full range of professional skills to support any entrepreneur or start-up in building a solid admin system.

A mum of one little boy in West London, she loves to cook and calls it a stress therapy. She is passionate about arts and interior design and likes to spend her spare time blogging about it.

The strength of Mariama lies in her positive attitude and resourceful nature. She does not consider “NO” to be an option when it comes to supporting her clients.

Liz Napier

Personal Assistant

Liz brings with her years of experience gained within the financial services industry, as well as that great institution, the University of Life! Having assisted both large corporations and small enterprises, Liz is adept at thinking outside the box and always gets things done efficiently. She loves a challenge and prides herself on excelling above and beyond expectations. Diary management, complicated travel arrangements, event coordination, document editing (with impeccable grammar) are just a few of Liz’a strong points. Outside of work, she is a keen golfer with a strong determination to reduce her handicap.  Liz also has Level II BSL and enjoys her ability to converse and work with the deaf community.

Martyna Molenda

Personal Assistant

Martyna is an efficient and conscientious PA and administrator who has, to date put her exceptional organisational skills to use across the property and construction sectors. She has also had a stint in healthcare – and has successfully coordinated a busy ward. Her excellent customer service skills and positive outlook make Martyna a joy to work with and she is full of the energy and a determination to get things done and meet tight deadlines. Martyna has a deep love of art and photography and studied Digital Photography at Hammersmith College. She is passionate about all things beauty and fashion and is even a qualified Make-up Artist – something for which her newly acquired driving license comes in handy as she practices in her spare time!

Alex Wright

Personal Assistant

Alex has a BA Honours degree in Fashion Merchandising Management from The University of Westminster and has to date worked for several top brands in the fashion industry. Alex also has a Foundation Degree in Business Management from Buckingham New University. She is hardworking, conscientious and discreet with a great sense of humour and a “can do” attitude. Alex is an advanced Microsoft Excel and Powerpoint user with exceptional time management skills and a flexible approach to work.

Her excellent work ethic and communication skills have even landed Alex a role working within the household of a member of Middle Eastern royalty.

Lucy Flinter

Personal Assistant

Having spent 20 years in the hospitality industry, working at individual property level as well as for international hotel companies, Lucy has gained a wealth of knowledge and skills from which she has become a planner, project deliverer, strategist, analyst, supporter, administrator, seller and marketer.   Most recently, Lucy has worked with small businesses and start-up companies by reviewing and improving their ways of working as well as supporting on an administrative, sales and marketing level.

Although born and raised in the Peak District, Lucy is proud to call London home and enjoys living and raising her children in a city rich in diversity and culture.  She is passionate about making a difference to the world around her and is involved in many local community initiatives as well as national and charity campaigns.  Lucy has a warm, approachable nature, a keen eye for detail, and is creative thinker with a passion for problem solving.

Nicky Wyatt

Personal Assistant

Nicky is an experienced, exceptionally well organised and confident individual with extensive PA and HR skills – she has crafted herself a career as a HR specialist. With a degree in Business and Finance as well as over 12 years’ administration experience in corporate surroundings where she has supported at a senior level, Nicky is a strong communicator and can use tact and diplomacy when needed. Nicky has a keen eye for detail and is methodical and systematic in her approach.  She provides practical solutions to problems and is happiest working closely with customers and suppliers to ensure that expectations are always exceeded.

Annabelle Beaty

Personal Assistant

Annabelle is a highly motivated and experienced individual with extensive PA and administrator skills having worked for 17 years for the CEO of an educational trust running both private and public sector schools. In addition to this she has extensive payroll experience and more recently helped her husband set up a new agricultural and property business where they now live near Banbury. Annabelle was born in Norfolk, has a BSc Honors in Geography from Reading University and is married to a Northamptonshire farmer with whom she has two lovely children. She has first-hand experience of life in the countryside and managed her daughter’s eventing career whilst on the World Class Development Programme and competing for British youth teams in Europe.


Louise England

Personal Assistant

Louise has 15 years’ experience as a top-tier executive assistant including supporting a Chief Exec and Chief Operating Office and in project management at the NHS – no mean feat!  Her training has provided her the exceptional skills required to really lighten the load for busy executives and equipped her with the keen eye for detail that is a must when successfully delivering important projects. Moving on from the corporate world, Louise has adapted all of this to support busy professionals and private individuals in their home lives where her clients rely on her expertise and precision, knowing she will excel in any project. Hailing from the West country originally, Louise now lives and looks after clients in Gloucestershire, where she spends her spare time enjoying country walks and volunteering with Age UK.

Eva Caletkova

Personal Assistant

Passionate about marketing and languages, Eva helps companies and individuals to choose more attractive and efficient communication – online and offline. Having worked in marketing for over 15 years in five European countries, Eva specialises in digital marketing and is an excellent content writer, social media strategist, SEO analyst, UX adviser and website auditor. Most recently, Eva co-created promotional material for a UK consultancy seeking investment into projects in three Indian states. She also helped a gastro pub enhance it’s online presence. Various businesses have reached their targets and goals with Eva’s support.

Colette Burgess

Personal Assistant

A self-motivated, dedicated and highly reliable individual, Colette for the past 15 years, has supported the CEO and CFO of a large recruitment company. Here she proved herself to be well organised, determined and of course invaluable. Boasting excellent communication skills and exceptional attention to detail, Colette is a proactive team player who possesses the ability to work on her own initiative and get things done under pressure. In her spare time, Colette has a keen interest in antiques and enjoys scouring the local emporiums and car boot sales. She’s also an avid reader – particularly of the ‘who done it’ crime fiction variety.

Anne Arnold

Personal Assistant

Anne graduated from Dublin City University in 2010 with a BA in Communications. Since then, she has accrued a wealth of experience working in a variety of industries and in client and customer facing roles. She has over five years’ PA, secretarial and office management experience and over 4 years’ event and project management experience. Anne is a skilled multi-tasker and streamlined communicator. An astute and resourceful professional with impeccable attention to detail who can handle any task with ease. Outside of work, Anne likes to take advantage of Dublin’s burgeoning restaurant scene and get to as many gigs as possible. Based out of our Dublin office, Anne looks after our Irish clients.

Linda Millar

Personal Assistant

A hard working, dynamic and highly creative member of the team, Linda is an exceptional administrator and events manager with a track record of achieving results under pressure. She has been involved in all aspects of event management – from the booking of venues, negotiation of costs, AV, F&B, guest, gifts, program planning, and staffing – all of which she has achieved globally. As casting director of a model agency in Italy, Linda has also gained a great deal of experience in the day to day running of a business, including operations management and accounts. A great communicator and relationship builder, Linda has proven herself indispensable to clients across a variety of industries and boasts excellent references from collaborations worldwide.

Nishita Ruparelia

Personal Assistant

An enthusiastic and conscientious individual, Nishita has worked in the pharmaceutical sector for over 10 years and has a wealth of experience building, leading and managing high performing teams. With an award winning track record in pharmacy store management, including resource management, scheduling, project management, inventory audit and corporate sales, Nishita offers exceptional organisational skills – and you can count on her for the utmost attention to detail. Her drive to achieve the best allows Nishita to consistently meet deadlines, identify and resolve problems and produce deliverables to the highest standard. Nishita has excellent customer service skills and is proficient at managing corporate relationships and liaising with C-level executives. In her spare time she loves nothing more than baking and has even set up a successful cake business from home.

Janine Yates

Personal Assistant

Janine is a highly skilled, initiative led and solution-orientated Executive Assistant with 15 years’ experience across a variety of industries. Proactive and composed under pressure, Janine provides first-rate support. She is excellent at planning and coordinating day-to-day operational and administrative functions for executive management as well as for entrepreneurs. A business owner herself, Janine is the founder of an arts and entertainment company which she has been running for the past three years. She is trustworthy, adaptable and focused and thrives in demanding environments. Outside of work, Janine is a budding DJ and events host. She also likes to get her skates on whenever she can!

Valli Murray Brown

Personal Assistant

Valli enjoys nothing better than organising the busy lives of her clients. Graduating from Oxford, and with a background in the City, she has established and runs her own party-planning business. Valli has also been involved in the day to day running of a large estate and has managed rental properties at home and abroad. There is little Valli doesn’t know about the needs of a business; from client liaison and team management to contractor negotiations, budget control and accounts. Raised in a bilingual English/German household, she has excellent language skills and puts these to work as a copy-editor & proofreader – an area where her meticulous attention to detail and ability to turn work around quickly stands her in good stead. Valli thrives on pressure, is super-efficient and enjoys a very useful address book!

Carrie Towers

Personal Assistant

Carrie has an interesting and varied 20 years’ work experience behind her. She has worked in the corporate environment as PA to the Directors of a large telecommunications company and for a prestigious security firm. Her experience also spans restaurant management, event management, overseeing property renovations and even running a property rental business. Carrie is confident tackling tasks and delivering results to tight deadlines. She is a very enthusiastic, happy and self-motivated individual with excellent customer service skills. Thriving on a challenge, she is reliable, proactive and dedicated – always going that extra mile to get the job done and exceed expectations.

Natalie Hadley

Personal Assistant

Natalie thrives on a busy schedule and fast-paced challenging working environments. Self-motivated and boasting fantastic organisational skills, she provides the highest levels of service and strives to supersede expectations at every turn. Natalie has worked alongside and supported a number of industry leaders, influencers and UHNWIs including one or two Michelin Star Celebrity Chefs. She has been involved in the setup of startup companies and has even turned her hand to re-branding existing businesses. Logical and astute, Natalie is happiest in a role involving diverse responsibilities and which utilises her common-sense approach, confident communication skills as well as her abilitiy to remain composed under pressure.

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